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Applied learning for transformation leaders, design thinkers and change-makers

How to design and lead transformations in your organisation



"I gained a much greater awareness of my way of acting and making changes with others in the organization and this - together with new theory and tools - has significantly strengthened me in my work."

Signe Utoft Andersen | Innovation Facilitator | NNE

"The course is very skillfully facilitated. We were constantly activated with exercises that, among other things, focused on how we are each authentic as leaders. A very safe space was created that, despite our very different starting points, did , that together we could wonder, explore and learn from each other ."

Christian Ertmann-Christiansen | Business Developer | DBC 

"The most important thing about the circle is that it - and the good people in it - have acted as an anchor to holding on to design thinking. Both as a personal tool for curiosity, as a leadership tool - and as a prism to see the world and its possibilities through."

Mille Østerlund | Head of Advisory Branch | Centre For Cyber Security 



The purpose of the Change by Design Circle is to boost your impact as a change-maker or leader to design and drive transformation in your organization.




  • Change-makers & design thinkers have proven their worth when used in projects but face limitations when it comes to scaling and implementation in the entire organization. It is about time we combine design thinking with other disciplines to build the organizations of tomorrow.

  • To adapt to constant changing reality organizations are moving from mastering change in projects to building agility as a general capability. Leaders of change have a crucial role to play here, but the potential is challenged by traditional change management approaches. It is time to enrich traditional change management with new perspectives and methods.

  • Many change-makers experience their work as a lonely struggle. To succeed without burning out change-makers, intrapreneurs, innovators need to meet, be inspired, exchange experiences, and support and strengthen each other. 

The course includes

  • initial coaching session clarifying your personal intention 

  • 5 circles (4 hours) dedicated to a specific theme that stems from organisational theory, personal development, and wisdom traditions

  • final commitment ceremony

We finish every circle with a light meal where you in an informal setting have the opportunity to share and discuss.

The total price for the circles, coaching sessions and materials is DKK 20,000 ex VAT to be paid before the first module.

  • get introduced to common mistakes and critical skills when designing and leading change initiatives 

  • strengthen your understanding of what transformative change is and what it takes to engage people around you 

  • experience self-development by deep reflection exercises on your own mindset and behaviour 

  • share experiences and challenges and receive guidance from experts on the challenges you are facing

  • challenge your limiting ego patterns, raise your consciousness and expand your ability to transform


We meet in beautiful surroundings at: 

Linnésgade 25, Copenhagen 

– just next to Nørreport Station



We have selected a number of extremely well-founded and research-based methods and tools that have enriched our own practice as well as created unique change in our customers' organizations. 

  • Essential Models for Leading Change 

  • Framing Your Change & Designing Conditions for Success

  • Levels of Consciousness & Vertical Leadership Development  

  • Creating Safe Spaces and Engaging Stakeholders  

  • Self-limiting Patterns & Authentic leadership  



We both have solid experience in strategic change-making using Design Thinking and have recent years completed education in organizational and personal transformation.

Our common motivation is our passion for using Design Thinking as a lever for self-development and organizational development, as well as an interest in empowering others by sharing the experience we have gained.


We believe that having a space for reflection, sparring and sharing the ups and downs that come with leading change is fundamental to succeeding with the change as well as learning and growing from the experience as an individual.


We also believe that Design Thinking needs to be combined with other methodologies in order to succeed in an organizational setting.


We know from personal experience how tough and exciting it can be to make change happen and we want to create a space to help with just that. 


Sune Kjems

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Sune is one of Denmark's leading specialists in design thinking with 20 years of background as an innovation consultant and service designer.
He is a member of the Danish Design Council and part of the Danish Design Centre’s mentor corps.
Furthermore, Sune is teaching executives sustainable leadership, design thinking and wisdom traditions.


Ida Vesterdal

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Ida is a trusted advisor at executive level helping individuals, teams and organisations succeed with human-centred transformation.
During her career, Ida has managed many large scale projects, both as a partner in ViaDesign and as Head of Innovation Facilitation, R&D, Novo Nordisk.
She is a social scientist by training, a design thinker by heart and a stakeholder manager by a deep interest in organisations and the way they unfold.




Thank you for your interest. We will contact you soon.

Or call us at +45 6017 7340